BRP Press Release: CAN-AM OUTLANDER 800R X MR ATV NAMED 2011 ‘ATV OF THE YEAR’ BY ATV MAGAZINE
Valcourt, Québec, August 23, 2011 – ATV Magazine, a Minnesota-based off-road publication named the Can-Am Outlander 800R X mr ATV as its 2011 “ATV of the Year.” This is the fifth time BRP’s Can-Am ATV has received the prestigious award.
“Receiving this honour is a substantial accomplishment for everyone at BRP,” stated Bernard Guy, vice-president, Sales and Marketing, Can-Am. “To have the Outlander 800R X mr ATV recognized for its unmatched engineering, industry-leading innovation and cutting-edge appearance is rewarding. It’s the perfect form of encouragement for all the dedicated work put in by our design, engineering and marketing teams as they work together to produce Can-Am ATVs that continue to lead the marketplace.”
In 1999, the Traxter 500 ATV was the first BRP product to win the “ATV of the Year” award. The Outlander 400 (2003) and Outlander 650 (2006) models were also honoured with this award. ATV Magazine’s sister publication, ATV Sport, also recognized the Can-Am DS 450 as the 2008 “Sport Quad of the Year.” The 2010 Can-Am Renegade 800R X xc ATV was last year’s recipient.
“This is a perfect example of a high-tech, purpose-built machine designed for a very specific audience of competitive mud enthusiasts, and proof that a manufacturer that pays attention to individual segments of the ATV market can build something truly incredible,” stated Tom Kaiser, ATV Magazine Managing Editor.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea‑Doo watercraft and boats, Evinrude and Johnson outboard engines, Can-Am all‑terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries.
Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, Renegade, Outlander, X xc, X mr, Traxter, DS 450 and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
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